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活动主题：

Are you familiar with the concept of behavioural science? Simply put, it's the study of why people do what they do and often draws generalized conclusions about human behaviour in society. How can this be used as a tool in marketing? What conclusions has it drawn about which groups of people and how can you use those to make your product or service sell better, more efficiently and more profitably? These are the lessons of a book called Using Behavioural Science In Marketing and in this club, we'll learn about and discuss those lessons!

Behavioural science explores the cognitive processes, especially decision-making and communication, through systematic analysis of human behaviour. Its findings are fascinating and its uses are limitless. In this club, we'll analyse those findings and see how they relate to us. How can you use them to better sell your product? Which products currently on the market can improve their marketing based on what we learn today? How do buying groups differ in their decision-making process and how can you use that to be a stronger marketer? Let's have an intelligent and game-changing discussion!

你熟悉行为科学这个概念吗？简单来说，它研究的是人们为什么做他们所做的事情，并常常对社会中的人类行为得出普遍结论。如何将其用作营销工具？它对哪些人群得出了什么结论？你如何利用这些结论使你的产品或服务卖得更好、更有效率、更加盈利？这些是一本名为《在营销中运用行为科学》的书中的课程，在这个俱乐部中，我们将学习和讨论这些课程！

行为科学通过系统分析人类行为来探讨认知过程，特别是决策和沟通。其发现令人着迷，其用途无限。在这个俱乐部中，我们将分析这些发现，看看它们与我们有什么关系。你如何利用它们更好地销售你的产品？根据我们今天学到的知识，目前市场上的哪些产品可以改善他们的营销？购买群体在决策过程中有何不同？你如何利用这些信息成为更强大的营销人员？让我们进行一次智能且具有变革性的讨论吧！